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ABOUT US

Cycling Friendly

Cycling Friendly was born in 2011 in the hands of three associates, Jan Choueiri, Matías Ximelis and Miguel Contestí. After more than two years of working offline, it was launched in 2014 under the name Ciclismo en  Mallorca, with a powerful web page, the first one to unify in one space all the information about cycling and Triathlon in Mallorca, where the headquarters are.

A web page that unifies cycling routes, altimetry's of all mountain ports, events, cycling news, blog sections with information on products and services, hotels agritourism, short stay accommodation, bars and restaurants, shops, bike rentals, specialised agencies, physiotherapists, sport GPs etc and all geolocated in a map allowing the client to find it as quick and easy as possible.

The success of this webpage and the establishments’ interest in attracting cyclotourists’ attention, allowed the company to expand its business, adding consulting services, quality certifications and integral cycling services. The initial focus of giving any cycling lover everything possibly needed, thinking of the B2C consumer, our company gave one step forward working as well with B2B needs; that needed any establishment to attract cyclists and what was needed in the market and why wasn’t it being done. A professional...

Cycling Friendly was born in 2011 in the hands of three associates, Jan Choueiri, Matías Ximelis and Miguel Contestí. After more than two years of working offline, it was launched in 2014 under the name Ciclismo en  Mallorca, with a powerful web page, the first one to unify in one space all the information about cycling and Triathlon in Mallorca, where the headquarters are.

A web page that unifies cycling routes, altimetry's of all mountain ports, events, cycling news, blog sections with information on products and services, hotels agritourism, short stay accommodation, bars and restaurants, shops, bike rentals, specialised agencies, physiotherapists, sport GPs etc and all geolocated in a map allowing the client to find it as quick and easy as possible.

The success of this webpage and the establishments’ interest in attracting cyclotourists’ attention, allowed the company to expand its business, adding consulting services, quality certifications and integral cycling services. The initial focus of giving any cycling lover everything possibly needed, thinking of the B2C consumer, our company gave one step forward working as well with B2B needs; that needed any establishment to attract cyclists and what was needed in the market and why wasn’t it being done. A professional move in this segment with an unlimited growth in Spain.

Our quality and advise team need to be mentioned separately. Specialists that allow you to be in contact permanently with the accommodation and where they work each and every area that is successful in the market attracting Cyclotourism. A unique post sale service as well as necessary that changed the results in the clients that contract us, therefore, seeing a historical increase in the renewal our clients’ contracts.

These services as well as the Cycling Friendly certificate attracted attention both nationally and internationally becoming a successful business model and, thinking of the need of creating a brand, changed our image towards the commercial image CYCLING FRIENDLY, brand that has been patented years ago by our company.

In 2018 our national expansion started increasing our team exponentially, with more than 15 people working for the company in different parts of Spain and creating new cyclotourist destinations working hand in hand with private initiative, instructions, Hotel associations, event organisers, travel agencies and any other person or company that would increase the number of cyclists in each territory.

The integral strategy that we previously mentioned allows for Cycling Friendly to collaborate actively with institutions (Tourism departments, sports, infrastructures...) with Cycling Friendly towns and even islands that want to improve their positioning, information and infrastructures dedicated to cyclotourists. Also, allowing Hotel associations interested in the accommodation in their area to work in a segment that allows them to work all year round thus attracting clients and with a superior ADR average, but very demanding, due to the Cycling Friendly’s high requirements in installations and services.

Our company is neither an agency nor a specialised tour operator. Our business model shows establishments how to attract recurrent cyclotourist clients from adapted headquarters, specific services, and specially, specialised models of communication designed for the cyclist. A strategic line that allows our company to collaborate with big Tourism companies in the market, that see how Cycling Friendly’s work in the establishments complements their work for both parties to benefit.

WHERE WE ARE

Cycling Friendly is based in Mallorca, Balearic Islands, but is present all over Spain.
We have area agents in Catalunya, Andorra, Murcia, Andalucia, Comunidad Valenciana, Asturias, País Vasco, Navarra, Pirinees and Aragon, that attend to all personal, company or even institution enquiries and needs of those who wish to join the Cycling Friendly movement, including collaborations in Madrid and Canary Islands.

Our presence is seen in the main Tourism fairs, i.e. FITUR, ITB Berlin and World Travel Market which allows us to frequently interact within the national territory, as well as the rest of Tourism companies that turn up to these events and see that Cyclotourism in Spain is a great investment opportunity.

WHO WE ARE

Apart from our 3 partners and founders, cycling and triathlon passionates, our team has grown parallel to our business model, becoming specialists. Marketing specialists, mechanics, interested in sports and perfectly know our clients’ needs within our advice and quality department, accounting department, international management, and, of course, our area team all over Spain, that combine their passion for cycling with tourism. Dreams, consistency and years of work and investment, in order to create a team that is already been talked about nationally.

CYCLING FRIENDLY PRESS
More than a hundred Hoteliers in Mallorca turn up to the Cycling Friendly event in Palma Aquarium 
Cycling Friendly starts to expand all over Spain
Menorca, Cycling Friendly Island
Menorca Cycling Friendly

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